Podcast Ally Live Tapings
Join Podcast Ally co-hosts Sam Brake Guia and Brigitte Lyons, along with our special guests, for our live podcast tapings + get the opportunity to get all your burning questions about lining up podcast appearances answered!
Podcast Ally Live Tapings
Join Podcast Ally co-hosts Sam Brake Guia and Brigitte Lyons, along with our special guests, for our live podcast tapings + get the opportunity to get all your burning questions about lining up podcast appearances answered!
Taping Schedule & Special Guests
Each 90-minute session is scheduled to start at 9:30 am PT / 12:30 pm ET, and you can come to as many as you’d like.
We’ll spend an hour recording an episode on a specific topic, and then host a half-hour Q&A ssesion for folks who show up live and who want to ask questions about that week’s topic.
April 5: How do podcasts stack up against print & TV coverage? (with special guest Racheal Cook!)
Many of our clients prioritize podcast interviews over other kinds of press, but not all of them! In this taping, you’ll get to hear what small business owners, authors and podcasters get out of podcast PR, and when you would benefit from other media.
Racheal Cook, host of Promote Yourself to CEO, has even offered to share data from her Google Analytics comparing podcasts to other kinds of PR she’s received!!
April 12: Should I hire a pro or do my own podcast pitching?
A lot of our clients ask this question on our consults, and our answer might surprise you!
Three special guests will join us to talk through why they’ve chosen to hire us or do their own outreach, giving you a frank look at the pros and cons of each option.
- Lacy Boggs, Director of The Content Direction Agency
- Stephanie Dethlefs, Author of Middle Grade Novel Unspoken, and Host of the Let’s Write Your Novel! Podcast
- Orlando J. Gomez, Founder of video production company Stellar Lense Productions
April 19th: Our podcast research cheat codes
If you’re a client, you know Emma Katz — she’s our primary podcast researcher and unflappable go-to when a podcast interview needs to be rescheduled at the last minute. In this taping, she’s joining Sam for an episode where she reveals her tips and tricks for finding podcasts.
April 26: How is a book launch different from regular podcast outreach?
A client of ours with a book coming out this fall just asked us this question, and we thought it was one that a lot of folks might share! If you are planning to release a book at any time in the next 2 years, we strongly recommend this taping to you!
Here’s a small sample of podcasts we’ve worked with.
Wildbit is a small company competing against massive corporations, so for us, PR is an important recruiting tool. I’m also always looking to talk to other founders about our culture, as my main focus as CEO is creating an environment that allows our team to do work that’s meaningful and fulfilling.
Podcasts are an ideal venue for both of these goals. I’m able to share the culture and purpose behind Wildbit in my interviews.
I was never a big podcast listener, but I had an opportunity to be interviewed on Grace Bonney’s After the Jump to talk about a passion project of mine. Imagine my surprise when I logged into my website the day after the interview aired and saw that it was my single biggest day of traffic ever!
I’ve made booking podcast interviews a priority ever since.
Book coaching is a new industry, and people don’t know what it is. We found traditional advertising doesn’t work. What works is when I can tell stories about coaching and dig into the reasons it’s so powerful. Podcasts give me the opportunity to do just that. But I didn’t have the time to do the research and pitching, and I didn’t know how to break into bigger shows.
Author Accelerator ended up bringing in $50,000 of business from podcast appearances. It was a huge success!
As the co-founder of a popular podcast for creative entrepreneurs, I get between 10-15 pitches per week.
Usually about 10 are complete junk. The small bit left are decent, maybe even bordering on slightly interesting. Brigitte’s pitch was AMAZING.
So much so that I not only booked all the guests she would send me as soon as possible, but a few weeks later I begged her to take me on as a client! Anyone who can win me over like that is someone I want to learn from and grow with.
Podcast Ally is one of the only sources of guest referrals I trust, because it’s clear that Brigitte and her team actually take the time to listen to my show, understand my audience and make a connection to how the guest can serve my people.
That kind of consideration is rare!
I appreciate that their recommendations are always customized to my show.
