Podcast Pitch Blueprint for B2B Service Providers


Do you dream of sharing your founding story on Screw The Nine to Five, talking through your big business breakthrough with Digital Marketer, or reaching Goal Diggers’ audience with your best how-to?

Or maybe you want to build your referral network while working your way up to those massive platforms by talking with podcasts with small but loyal audiences.

If you’ve ever been a guest on a podcast, you know how podcast interviews fast-track the know, like and trust process with an audience that’s engaged and ready to buy  — while you make lasting connections with the hosts. 

But there’s a reason you aren’t going for it.

The blank page is daunting!

You don’t want to burn bridges with a potential business contact by sending an awkward email to a podcaster who you admire.

That’s where we’ve got your back!

Our podcast PR agency books a B2B service provider on one in seven podcasts we approach, and these Podcast Pitch Blueprints give you the pitch templates and language we use on behalf of our clients who want to book podcasts to sell more of their services.

In less than the time it takes you to watch the latest Marvel movie, you can show up in a podcaster’s inbox with a pitch that builds your reputation and positions you in a category of one.

This makes it possible for you not just to book podcast interviews that create new leads and drive revenue, but also to create those serendipitous connections that propel your business forward. 

Why our agency clients keep coming back for more interviews!

When we hired Podcast Ally, Author Accelerator brought in $50,000 of business from just 8 podcast appearances!

Jennie Nash

Founder and CEO, Author Accelerator

Within the first 30 days working with Podcast Ally, I had 2 interviews booked, as well as a healthy list of “please follow up later” responses. Just ONE new client that results from these interviews will more than pay back my investment. It’s a no brainer!

Lacy Boggs

Director, The Content Direction Agency

About the Podcast Pitch Blueprint for B2B Service Providers

You get:

  • Our two top-performing podcast pitch templates for B2B Service Providers (meaning you don’t have to contort these templates to fit your needs) in PDF and Word File formats
  • 4 fill-in-the-blank podcast pitch emails that will help you overcome writers’ block once-and-for-all
  • 2 sample pitches (one per template) that booked interviews on The Simplifiers Podcast, The Thoughtful Entrepreneur, Build Your Network, The SIGRUN Show and many more podcasts. These pitch samples have been rewritten in 1st person, so you can see what your own pitches should look like
  • A 36-page workbook that helps you decide which pitch template to use and is chock-full of prompts and examples, so you can send out your first pitch with confidence
  • Writing and editing tips to help you clearly and concisely give podcasts the info they need in a package they can follow
  • A list of 20 podcasts that book interviews with B2B service providers like you!

Stop dreaming about being a guest on your favorite podcast… and start booking!

This Podcast Pitch Blueprint is Perfect For

  • B2B Service Providers
  • Business Coaches
  • Agency Owners
  • Freelancers
  • Business and Management Consultants
  • Copywriters
  • Graphic Designers
  • Ad Managers
  • Social Media Managers
  • Online Business Managers
  • Virtual Assistants
  • Marketers and Brand Strategists
  • Accountants and Bookkeepers
  • Web Designers
  • SEO Experts
  • IT Providers
  • Management Consultants

If Your Ideal Audience Includes

  • CEOs
  • Small Business Owners
  • Startup Founders
  • Purchasing Managers
  • Human Resources Professionals
  • Managers or Management Consultants
  • In-House Marketing Teams 
  • In-House Diversity & Inclusion Teams
  • Other Business Owners

…then this Podcast Pitch Blueprint will work for you!

You say these templates are tested and proven to work. What does that mean?

Our founder, Brigitte Lyons, started incorporating podcast outreach into her PR agency services in 2014. When she saw the outsized impact podcast interviews had for her clients, even when compared to placements on traditional outlets like Fast Company, Bustle or Forbes, she started to log and track every pitch in an effort to determine what works in this new medium. That early effort evolved over the years, and now we have a comprehensive databank that we use to determine everything from which subject lines get a pitch opened to what kind of email format leads to the most interviews. As a team, we review the data for each of our clients monthly, so we can adapt our pitch styles to what’s working now — not just what worked 5 years ago.

For our B2B Service Provider clients specifically, one in 7 pitches we send out results in a client interview, so we know these Podcast Pitch Blueprints give podcasters the information they need to make a decision to book a guest!

I have a specific podcast in mind. How do I know if these templates will work for me?

The most important thing in suggesting yourself as a guest with the podcast is showing that your story or message is a good fit for their show. The templates in your  Podcast Pitch Blueprint are designed based on the top-performing pitch templates we have tried and tested, based on the audience you want to reach. If you’re struggling to see a match between our description of the people these templates work for, and the audiences, then you might want to select another template. If your situation is not covered or you’re unsure, feel free to contact us at shop@podcastally.com.

Can you guarantee I’ll line up podcast interviews with these templates?

Unfortunately, no. The only way to guarantee a podcast interview is to buy an advertising or sponsorship package with a podcast that offers that as a benefit. This is a fine approach for a lot of businesses, but it’s not a common option and it can get very expensive.

What we can guarantee is that our templates will help you position yourself in the best possible way for success.

What if I download the templates, and they’re not a good fit for me?

That happens sometimes — and you won’t know until you try! That’s why we have a 14-day hassle-free happiness guarantee on all our products.

If at any point during the first 14-days, you find these templates aren’t what you’re looking for, we’ll issue a full refund.

How can I reach you with a question?

You are welcome to email us at any time at shop@pocastally.com.

There is nothing worse than buying a product online, only to realize it’s not what you’re looking for and now you’re stuck with it.

And if we don’t deliver what you’re looking for, that’s on us. Not you.

That’s why we have a 14-day hassle-free happiness guarantee on all our products.

If at any point during the first 14-days, you find these templates aren’t what you’re looking for, we’ll issue a full refund.

Get the Blueprint Our Pitch Team Uses to Book Clients on Top B2B Podcasts, Including… 

Our Approach Gets Rave Reviews From Podcasters! 

Podcast Ally sends the best guests! It’s very clear that they take the time to do the research to match their guests up with podcasts that align with their message and style.

I love seeing their submissions come through and have interviewed everyone they’ve sent my way!

Laura Wallace

Host, The Gutsy Podcast

As the co-founder of a popular podcast for creative entrepreneurs, I got between 10-15 pitches per week.

Usually about 10 were complete junk. The small bit left were decent, maybe even bordering on slightly interesting. Brigitte’s pitch was AMAZING.

So much so that I not only booked all the guests she would send me as soon as possible, but I begged her to take me on as a client! Anyone who can win me over like that is someone I want to learn from and grow with.

Christina Scalera

Co-host, Creative Empire and Founder of The Contract Shop

Podcast Ally is one of the only sources of guest referrals I trust, because it’s clear that Brigitte and her team actually take the time to listen to my show, understand my audience and make a connection to how the guest can serve my people.

That kind of consideration is rare!

I appreciate that their recommendations are always customized to my show.

Dr. Michelle Mazur

Host, The Rebel Rising Podcast

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