Guest on the Most Impactful Podcasts
Podcast Ally is an agency that books you on the RIGHT podcasts to amplify your expertise.
Some call it Podcast PR. Or Podcast Matchmaking. Or Podcast Guesting.
Whatever you call it, we’re here to help.
Our clients are speakers, authors, founders, executives…experts in their craft who want to leverage already existing audiences to spread their message and make powerful connections.
I hired Podcast Ally, because I wanted to get back into podcasting after “hiding out the past few years since having kids. Even though I’ve done speaking and podcast interviews in the past, I couldn’t choose between all the different topics I’ve spoken on before, and I was struggling to pick what messaging would work best for the current market.
Podcast Ally’s whole process is golden, and they did a wonderful job distilling all of the ideas and talking points I shared with them into an amazing podcast episode pitch!
Here’s a sample of podcasts our clients have been featured on:
Make Powerful Connections without Leaving the (Home) Office
Build your brand
Podcast listeners are highly engaged and looking for specialized content. Share your expertise and build your following by booking interviews on the right shows.
The specialization and engagement of podcasts mean they are uniquely suited for generating new leads for your business, as you’re connecting directly with the audience you serve.
Make New contacts
Podcast hosts are some of the most powerful influencers today. Meeting these influencers as a guest can supercharge your network and create new partnership opportunities.
Shorten the sales cycle
Success by the numbers: 80% of podcast listeners tune in for most or all of an interview. As a podcast guest, you’ll have ample opportunity to gain your audience’s trust.
Build Your Network with Podcast Ally
1) You get matched with podcasts that are aligned with your message and audience. While podcast appearances do build your brand and improve your search engine rankings, ultimately, we work to find podcasts that will send you clients ready to get to work.
2) We protect and grow your reputation as a leader in your field by creating well-researched and personalized introductions to podcasters. Whether you hire us to do the outreach for you or simply need an assist with getting started, our team takes the time to research each and every show, find out what the podcasters are interested in, and align your interview topics with the content and audience of the podcast.
3) You show up to every interview fully prepared and ready to make a great first impression. Lining up the right interviews is just the start — the connection you make with the audience will determine what results you get from those interviews. We provide training and coaching to all our clients to ensure your interviews deliver!
Every podcast helped me clarify my message.
I was learning and growing in every conversation. It was so useful because I could see what landed, how to frame things, when people were confused or had questions, and what stories to tell.
Book coaching is a new industry, and people don’t know what it is. We found traditional advertising doesn’t work. What works is when I can tell stories about coaching and dig into the reasons it’s so powerful. Podcasts give me the opportunity to do just that. But I didn’t have the time to do the research and pitching, and I didn’t know how to break into bigger shows.
The Podcast Ally team was able to land interviews I never would have gotten on my own, and they gave me expert debriefings for each appearance, so I was prepared to take advantage of each one.
Author Accelerator ended up bringing in $50,000 of business from podcast appearances. It was a huge success!
As a person who chooses to prioritize my team and our clients above everything else, it’s so wonderful to have the authority-building piece handled for me.
You created messaging that honors the way I sit in the world and now I have a waitlist filled with amazing businesses I’m excited to work with.
The relationships we build with our clients and podcast hosts and producers mean everything to us.
Before you join our client roster, we will meet with you to determine whether our services are a good match for your business goals. Over the years, we’ve learned what podcasters are looking for in guests, and we only take on clients who we can get results for.
We want to be sure you’ll be able to make your investment back in spades!
It’s equally important that you feel happy working with Podcast Ally.
If at any point during the first 30-days, you feel Podcast Ally isn’t the right match for you, we’ll refund your investment — no questions asked.
30 Day Money-Back Guarantee
Work with the Team that Podcasters WANT to Hear From
As the co-founder of a popular podcast for creative entrepreneurs, I get between 10-15 pitches per week.
Usually about 10 are complete junk. The small bit left are decent, maybe even bordering on slightly interesting. Brigitte’s pitch was AMAZING.
So much so that I not only booked all the guests she would send me as soon as possible, but a few weeks later I begged her to take me on as a client! Anyone who can win me over like that is someone I want to learn from and grow with.
I wanted to let you know that it’s encouraging to have someone suggest a guest for my podcast, who actually thinks about what my podcast might want before they ask.
This puts you guys ahead of a lot of the other people who pitch to me!
The most valuable part was feeling like we had one more person in our corner that had our backs, that wanted the book to be as successful as we did.
She believed in us and believed in the book and wanted it to be successful.
Podcast Ally is one of the only sources of guest referrals I trust, because it’s clear that Brigitte and her team actually take the time to listen to my show, understand my audience and make a connection to how the guest can serve my people.
That kind of consideration is rare!
I appreciate that their recommendations are always customized to my show.
Podcast Ally sends the best guests! It’s very clear that they take the time to do the research to match their guests up with podcasts that align with their message and style.
I love seeing their submissions come through and have interviewed everyone they’ve sent my way!
We’re so grateful to have had your mindful approach to promotion on The Desire Map campaign.
You helped us look at every angle and to make choices that really fit with what we stand for.
You’re a class act.
I tried the DIY route for a while. I had my assistant create a list of popular podcasts, I wrote a template pitch email, and I had her send out a few pitches a week for a year. The result? Two interviews in 12 months (with people I already knew!).
Within the first 30 days of working with Podcast Ally, I already had 2 bookings as well as a healthy list of “please follow up later” responses.
I was never a big podcast listener, but I had an opportunity to be interviewed on Grace Bonney’s After the Jump to talk about a passion project of mine. Imagine my surprise when I logged into my website the day after the interview aired and saw that it was my single biggest day of traffic ever!
I’ve made booking podcast interviews a priority ever since.
Wildbit is a small company competing against massive corporations, so for us, PR is an important recruiting tool. I’m also always looking to talk to other founders about our culture, as my main focus as CEO is creating an environment that allows our team to do work that’s meaningful and fulfilling.
Podcasts are an ideal venue for both of these goals. I’m able to share the culture and purpose behind Wildbit in my interviews.
Before I hired Podcast Ally to book interviews for me, I had taken a PR course with their founder, so I knew the care they take in finding the best podcasts to match you with and developing story angles.
But what I didn’t anticipate was how fun the message development process would be. It really helped me to refine my own message and pick out stories to give life to my interviews.
On top of this, the notes and preparation materials I received before each podcast interview are wonderful. They are so comprehensive and they really help pacify the nerves before an interview.