We’re the dream-team of podcast matchmakers you’ve been looking for.

We’re natural-born networkers, and we want to help you share more of your genius with the world.

We’re here to help you use podcast interviews to fast-track the know, like and trust process with the right audience — all while you also make real and lasting connections with other leaders in your field.



I hired Podcast Ally, because I wanted to get back into podcasting after “hiding out  the past few years since having kids. Even though I’ve done speaking and podcast interviews in the past, I couldn’t choose between all the different topics I’ve spoken on before, and I was struggling to pick what messaging would work best for the current market.

Podcast Ally’s whole process is golden, and they did a wonderful job distilling all of the ideas and talking points I shared with them into an amazing podcast episode pitch!

Nathalie Lussier, Founder at AccessAlly.com

Here’s a small sample of the podcasts we’ve booked:

Hack the Entrepreneur Podcast

Hashtag Authentic


Being Boss: A Podcast for Creative Entrepreneurs

The Self Publishing Show

Make Powerful Connections without Leaving the (Home) Office

Build your brand

Podcast listeners are highly engaged and looking for specialized content. Share your expertise and build your following by booking interviews on the right shows.

generate leads

The specialization and engagement of podcasts mean they are uniquely suited for generating new leads for your business, as you’re connecting directly with the audience you serve.

Make New contacts

Podcast hosts are some of the most powerful influencers today. Meeting these influencers as a guest can supercharge your network and create new partnership opportunities.

Shorten the sales cycle

Success by the numbers: 80% of podcast listeners tune in for most or all of an interview. As a podcast guest, you’ll have ample opportunity to gain your audience’s trust.

How Podcast Ally Builds Your Network

1) You get matched with podcasts that are aligned with your message and audience. While podcast appearances do build your brand and improve your search engine rankings, ultimately, we work to find podcasts that will send you clients ready to get to work.

2) We protect and grow your reputation as a leader in your field by creating well-researched and personalized introductions to podcasters. Whether you hire us to do the outreach for you or simply need an assist with getting started, our team takes the time to research each and every show, find out what the podcasters are interested in, and align your interview topics with the content and audience of the podcast.

3) You show up to every interview fully prepared and ready to make a great first impression. Lining up the right interviews is just the start — the connection you make with the audience will determine what results you get from those interviews. We provide training and coaching to all our clients to ensure your interviews deliver!

Every podcast helped me clarify my message.

I was learning and growing in every conversation. It was so useful because I could see what landed, how to frame things, when people were confused or had questions, and what stories to tell.

Amber Rae

Author, Choose Wonder Over Worry

Book coaching is a new industry, and people don’t know what it is. We found traditional advertising doesn’t work. What works is when I can tell stories about coaching and dig into the reasons it’s so powerful. Podcasts give me the opportunity to do just that. But I didn’t have the time to do the research and pitching, and I didn’t know how to break into bigger shows.

 The Podcast Ally team was able to land interviews I never would have gotten on my own, and they gave me expert debriefings for each appearance, so I was prepared to take advantage of each one.

Author Accelerator ended up bringing in $50,000 of business from podcast appearances. It was a huge success!

Jennie Nash, founder of Author Accelerator

As a person who chooses to prioritize my team and our clients above everything else, it’s so wonderful to have the authority-building piece handled for me.

You created messaging that honors the way I sit in the world and now I have a waitlist filled with amazing businesses I’m excited to work with.

Rita Barry

Founder, Facebook Ad Agency

The relationships with build with our clients and podcast hosts and producers mean everything to us.

Before you join our client roster, Podcast Ally founder Brigitte Lyons will meet with you to determine whether our services are a good match for your business goals. Over the years, we’ve learned what podcasters are looking for in guests, and we only take on clients who we can get results for.

We want to be sure you’ll be able to make your investment back in spades!

It’s equally important that you feel happy working with Podcast Ally.

If at any point during the first 30-days, you feel Podcast Ally isn’t the right match for you, we’ll refund your investment — no questions asked.

30 Day Money-Back Guarantee

Work with the Team that Podcasters WANT to Hear From

As the co-founder of a popular podcast for creative entrepreneurs, I get between 10-15 pitches per week.

Usually about 10 are complete junk. The small bit left are decent, maybe even bordering on slightly interesting. Brigitte’s pitch was AMAZING.

So much so that I not only booked all the guests she would send me as soon as possible, but a few weeks later I begged her to take me on as a client! Anyone who can win me over like that is someone I want to learn from and grow with.

Christina Scalera

Co-host, Creative Empire and Founder of The Contract Shop

I wanted to let you know that it’s encouraging to have someone suggest a guest for my podcast, who actually thinks about what my podcast might want before they ask.

This puts you guys ahead of a lot of the other people who pitch to me!

Andrew J Chamberlain

Host, The Creative Writer's Toolbelt Podcast

The most valuable part was feeling like we had one more person in our corner that had our backs, that wanted the book to be as successful as we did.

She believed in us and believed in the book and wanted it to be successful.

Kathleen Shannon

Co-Author, Being Boss

Podcast Ally is one of the only sources of guest referrals I trust, because it’s clear that Brigitte and her team actually take the time to listen to my show, understand my audience and make a connection to how the guest can serve my people.

That kind of consideration is rare!

I appreciate that their recommendations are always customized to my show.

Dr. Michelle Mazur

Host, The Rebel Uprising Podcast

Podcast Ally sends the best guests! It’s very clear that they take the time to do the research to match their guests up with podcasts that align with their message and style.

I love seeing their submissions come through and have interviewed everyone they’ve sent my way!

Laura Wallace

Host, The Gutsy Podcast

Hi, I’m Brigitte Lyons — founder of Podcast Ally.

My background is in traditional public relations and media. I’ve worked with CNN, Bloomberg, Fast Company, Bustle, TODAY.com, Refinery29…the list goes on-and-on.

So when my boutique agency started pitching podcasts, it was a way to keep up with new media. We never guessed it’d become a cornerstone of our strategy — much less completely REPLACE all the other types of media outreach we did.

Our agency made the switch to podcast outreach, because we saw the impact guest appearances had for our clients. 

We don’t just book interviews.

We help you connect with influencers in your market.

Every email Podcast Ally writes on your behalf is designed to build your reputation and position you in a category of one.

This makes it possible for you not just to book podcast interviews that create new leads, drive revenue, but also to create those serendipitous connections that propel your business forward.

We’re so grateful to have had your mindful approach to promotion on The Desire Map campaign.

You helped us look at every angle and to make choices that really fit with what we stand for.

You’re a class act.

Danielle LaPorte

Author, The Desire Map

I tried the DIY route for a while. I had my assistant create a list of popular podcasts, I wrote a template pitch email, and I had her send out a few pitches a week for a year. The result? Two interviews in 12 months (with people I already knew!).

Within the first 30 days of working with Podcast Ally, I already had 2 bookings as well as a healthy list of “please follow up later” responses. 

Lacy Boggs

The Content Direction Agency

I was never a big podcast listener, but I had an opportunity to be interviewed on Grace Bonney’s After the Jump to talk about a passion project of mine. Imagine my surprise when I logged into my website the day after the interview aired and saw that it was my single biggest day of traffic ever!

I’ve made booking podcast interviews a priority ever since.

Megan Auman

Jewelry Designer, Metalsmith and Founder, Designing an MBA

Wildbit is a small company competing against massive corporations, so for us, PR is an important recruiting tool. I’m also always looking to talk to other founders about our culture, as my main focus as CEO is creating an environment that allows our team to do work that’s meaningful and fulfilling.

Podcasts are an ideal venue for both of these goals. I’m able to share the culture and purpose behind Wildbit in my interviews.

Natalie Nagele

CEO and Co-Founder, Wildbit

Before I hired Podcast Ally to book interviews for me, I had taken a PR course with their founder, so I knew the care they take in finding the best podcasts to match you with and developing story angles.

But what I didn’t anticipate was how fun the message development process would be. It really helped me to refine my own message and pick out stories to give life to my interviews.

On top of this, the notes and preparation materials I received before each podcast interview are wonderful. They are so comprehensive and they really help pacify the nerves before an interview.

Millie Blackwell

Author, Co-Founder and President of Showcase Workshop

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