We’re the dream-team of podcast matchmakers you’ve been looking for.
We’re natural-born networkers, and we want to help you share more of your genius with the world.
We’re here to help you use podcast interviews to fast-track the know, like and trust process with the right audience — all while you also make real and lasting connections with other leaders in your field.
Our Clients Guest on Podcasts Like…
Listen to our founder Brigitte Lyons on the Work Less, Earn More podcast talking about how you can Get Booked as a Podcast Guest to GROW YOUR BRAND Faster
Make Powerful Connections without Leaving the (Home) Office
Build your brand
Podcast listeners are highly engaged and looking for specialized content. Share your expertise and build your following by booking interviews on the right shows.
The specialization and engagement of podcasts mean they are uniquely suited for generating new leads for your business, as you’re connecting directly with the audience you serve.
Make New contacts
Podcast hosts are some of the most powerful influencers today. Meeting these influencers as a guest can supercharge your network and create new partnership opportunities.
Shorten the sales cycle
Success by the numbers: 80% of podcast listeners tune in for most or all of an interview. As a podcast guest, you’ll have ample opportunity to gain your audience’s trust.
Work with the team top podcasters trust with their own outreach
Every podcast helped me clarify my message.
I was learning and growing in every conversation. It was so useful because I could see what landed, how to frame things, when people were confused or had questions, and what stories to tell.
As a person who chooses to prioritize my team and our clients above everything else, it’s so wonderful to have the authority-building piece handled for me.
You created messaging that honors the way I sit in the world and now I have a waitlist filled with amazing businesses I’m excited to work with.
Podcast Ally is one of the only sources of guest referrals I trust, because it’s clear that Brigitte and her team actually take the time to listen to my show, understand my audience and make a connection to how the guest can serve my people.
That kind of consideration is rare!
I appreciate that their recommendations are always customized to my show.
We’re not your average PR team
We are focused on helping you make the right connections, polish your messaging and interview skills, and making a plan to make the most of every interview.
We don’t fill up your calendar with interviews just for the sake of boosting numbers, because we know you also have other priorities vying for your time.
We’re the team you turn to when you want a team that’s thinking strategically on how to leverage the time you have for interviews.
Our Signature Process
We get to know your short- and long-term goals, your ideal audience and the driving ideas behind your work. We go deep, listening to prior interviews, reading your blog and, if you’re an author, your book!
Your most effective messaging isn’t created in a vacuum. We match you with podcasts speaking to your audience and create messaging and interview topics that will be compelling to these groups.
We protect and grow your reputation as a leader in your field with well-researched and personalized introductions to podcasters.
We make sure that both you and the podcaster are prepared for your interview, so you can make the most of your time together.
We log and track every pitch we send out, which allows us to hone in on the messaging that is performing best. We share that data back with you, so you can incorporate those messages into your website, content marketing and sales funnels.
Yes, you can convert podcast listeners into leads and customers! We will coach you on interview skills and how to create a strong call-to-action, so you see real ROI from your podcast interviews.
We’re so grateful to have had your mindful approach to promotion on The Desire Map campaign.
You helped us look at every angle and to make choices that really fit with what we stand for.
You’re a class act.
I tried the DIY route for a while. I had my assistant create a list of popular podcasts, I wrote a template pitch email, and I had her send out a few pitches a week for a year. The result? Two interviews in 12 months (with people I already knew!).
Within the first 30 days of working with Podcast Ally, I already had 2 bookings as well as a healthy list of “please follow up later” responses.
I was never a big podcast listener, but I had an opportunity to be interviewed on Grace Bonney’s After the Jump to talk about a passion project of mine. Imagine my surprise when I logged into my website the day after the interview aired and saw that it was my single biggest day of traffic ever!
I’ve made booking podcast interviews a priority ever since.
Wildbit is a small company competing against massive corporations, so for us, PR is an important recruiting tool. I’m also always looking to talk to other founders about our culture, as my main focus as CEO is creating an environment that allows our team to do work that’s meaningful and fulfilling.
Podcasts are an ideal venue for both of these goals. I’m able to share the culture and purpose behind Wildbit in my interviews.
I wanted to let you know that it’s encouraging to have someone suggest a guest for my podcast, who actually thinks about what my podcast might want before they ask.
This puts you guys ahead of a lot of the other people who pitch to me!
The most valuable part was feeling like we had one more person in our corner that had our backs, that wanted the book to be as successful as we did.
She believed in us and believed in the book and wanted it to be successful.
Before I hired Podcast Ally to book interviews for me, I had taken a PR course with their founder, so I knew the care they take in finding the best podcasts to match you with and developing story angles.
But what I didn’t anticipate was how fun the message development process would be. It really helped me to refine my own message and pick out stories to give life to my interviews.
On top of this, the notes and preparation materials I received before each podcast interview are wonderful. They are so comprehensive and they really help pacify the nerves before an interview.
As the co-founder of a popular podcast for creative entrepreneurs, I get between 10-15 pitches per week.
Usually about 10 are complete junk. The small bit left are decent, maybe even bordering on slightly interesting. Brigitte’s pitch was AMAZING.
So much so that I not only booked all the guests she would send me as soon as possible, but a few weeks later I begged her to take me on as a client! Anyone who can win me over like that is someone I want to learn from and grow with.
Let’s Work Together
My background is in traditional public relations and media. I’ve worked with CNN, Bloomberg, Fast Company, Bustle, TODAY.com, Refinery29…the list goes on-and-on.
So when my boutique agency started pitching podcasts, it was a way to keep up with new media. We never guessed it’d become a cornerstone of our strategy — much less completely REPLACE all the other types of media outreach we did.
Our agency made the switch to podcast outreach, because we saw the impact guest appearances had for our clients — and because we knew we could sustain our business just by focusing on this market
We don’t just book interviews.
We help you connect with influencers in your market.
Every email Podcast Ally writes on your behalf is designed to build your reputation and position you in a category of one.
This makes it possible for you not just to book podcast interviews that create new leads, drive revenue, but also to create those serendipitous connections that propel your business forward.