Looking to book podcast interviews with the influencers your audience trusts?
Podcast Ally offers full-service podcast outreach programs for CEOs, authors and thought leaders, who want to work with a team focused on building relationships with the top influencers in your market.
Looking to book podcast interviews with the influencers your audience trusts?
Podcast Ally offers full-service podcast outreach programs for CEOs, authors and thought leaders, who want to work with a team focused on building relationships with the top influencers in your market.
We don’t just book interviews.
We help you connect with influencers in your market.
Every email Podcast Ally sends on your behalf is designed to build your reputation and position you in a category of one.
This makes it possible for you not just to book podcast interviews that create new leads (and even sales), but also to make introduction that lead to new partnership opportunities.
We book our clients onto podcasts like…
How We Can Work Together
Startup
The perfect starter plan for launching your podcast outreach program- Custom podcast outreach strategy aligned with your goals
- Podcast pitch list drawn from our extensive network and research we conduct just for you
- Development of 2-3 pitch angles designed to appeal to different podcast segments
- Creation of a podcast media kit
- Complete booking management, including scheduling and providing background information to the podcaster
- We will pitch you to 45 podcasts over the course of the project
- Media briefings to prepare you for every interview
- Recommendations for call-to-action language to use in interviews and landing page guidance
- Access to Selling with Podcasts, our back-pocket training series to help you nail your podcast interviews, skyrocket your confidence and grow your income ($997 value)
- Weekly progress reports
- Monthly video check-ins from the team with a project analysis, so you always know how things are going
Uplevel your year
Get more opportunities for coverage with a full year of support- Sign up for a full year and get everything in the STARTUP plan, plus:
- Development of 4+ pitch angles designed to appeal to different podcast segments, including launch-specific and seasonal angles
- We will pitch you to more than 100 podcasts over the course of the year
- Inclusion in the interactive client roster we provide to all podcasters upon a booking — if a relevant podcast books another of our clients, they’ll hear about you in a follow-up!
- Review of each live episode for new pitch angles and to give feedback on how you can optimize future interviews
- We create opportunities to follow-up with priority podcasters throughout the year, using new pitch angles, social media and our own podcast
Podcast Planning Intensive
Done-With-You Podcast Outreach Plan- When you prefer to do your own podcast outreach or keep it in-house, the Podcast Planning Intensive gives you access to our expertise and contacts, so you can start booking podcasts that put you in front of your ideal audience.
- Onboarding exercises for you to complete before our scheduled strategy call, so we can make the most of our day together
- A 90-minute co-working call, where we brainstorm podcast pitch angles and start developing the pitch list with your input
- Development of a custom podcast pitch list that includes 30 podcasts, delivered with contact information and profiles
- Development of 2 pitch angles to go along with your custom pitch list
- Development of a follow-up email and guidance on follow-up best practices
- Creation of a podcast media kit
- A pitch tracking spreadsheet and recommendations to help your team streamline the booking process
- Access to Selling with Podcasts, our back-pocket training series to help you nail your podcast interviews, skyrocket your confidence and grow your income ($997 value)
- 30-days of unlimited Voxer support once the podcast outreach program is delivered
The first step in any project is a discovery call, where we get to know your audience, goals and messaging.
If we don’t absolutely believe we can get results for you, we will do everything we can to refer you to someone who can.
While it’s impossible to guarantee results with an organic outreach program, we track all our results and set benchmarks based on past performance to ensure we’re performing at our highest level.
Over 7 years of working with podcasters in industries ranging from entrepreneurship to health and wellness to personal development, we’ve learned what podcasts are looking for in guests. We will only take the next step if we believe we can deliver.
Praise from Clients and Podcasters
As the co-founder of a popular podcast for creative entrepreneurs, I get between 10-15 pitches per week.
Usually about 10 are complete junk. The small bit left are decent, maybe even bordering on slightly interesting. Brigitte’s pitch was AMAZING.
So much so that I not only booked all the guests she would send me as soon as possible, but a few weeks later I begged her to take me on as a client! Anyone who can win me over like that is someone I want to learn from and grow with.
I tried the DIY route for a while. I had my assistant create a list of popular podcasts, I wrote a template pitch email, and I had her send out a few pitches a week for a year. The result? Two interviews in 12 months (with people I already knew!).
Within the first 30 days of working with Podcast Ally, I already had 2 bookings as well as a healthy list of “please follow up later” responses. Just ONE new client that results from these interviews will more than pay for the Annual Tier. It’s a no brainer!
I was never a big podcast listener, but I had an opportunity to be interviewed on Grace Bonney’s After the Jump to talk about a passion project of mine. Imagine my surprise when I logged into my website the day after the interview aired and saw that it was my single biggest day of traffic ever!
I’ve made booking podcast interviews a priority ever since.
The team at Podcast Ally are constantly recommending podcasts that are a match for me and suggesting new interview angles to keep me in front of my audience. I don’t have to worry about a thing!
Before I hired Podcast Ally to book interviews for me, I had taken a PR course with their founder, so I knew the care they take in finding the best podcasts to match you with and developing story angles.
But what I didn’t anticipate was how fun the message development process would be. It really helped me to refine my own message and pick out stories to give life to my interviews.
On top of this, the notes and preparation materials I received before each podcast interview are wonderful. They are so comprehensive and they really help pacify the nerves before an interview.
Podcast Ally is one of the only sources of guest referrals I trust, because it’s clear that Brigitte and her team actually take the time to listen to my show, understand my audience and make a connection to how the guest can serve my people.
That kind of consideration is rare!
I appreciate that their recommendations are always customized to my show.
The Podcast Ally team was able to land interviews I never would have gotten on my own, and they gave me expert debriefings for each appearance, so I was prepared to take advantage of each one.
Author Accelerator ended up bringing in $50,000 of business from podcast appearances they booked for me. It was a huge success!
Wildbit is a small company competing against massive corporations, so for us, PR is an important recruiting tool. I’m also always looking to talk to other founders about our culture, as my main focus as CEO is creating an environment that allows our team to do work that’s meaningful and fulfilling.
Podcasts are an ideal venue for both of these goals. In many cases, the hosts are other CEOs and founders, and I’m able to share the culture and purpose behind Wildbit in my interviews.
I feel a lot of pride in the podcast interviews I’ve done, and it’s energized our team as well.
We’re so grateful to have had your mindful approach to promotion on The Desire Map campaign.
You helped us look at every angle and to make choices that really fit with what we stand for.
You’re a class act.
I wanted to let you know that it’s encouraging to have someone suggest a guest for my podcast, who actually thinks about what my podcast might want before they ask.
This puts you guys ahead of a lot of the other people who pitch to me!
