Podcast Ally, a concierge-level podcast guesting service, has been providing Podcast PR for its clients since 2019.
Podcast Ally works with its clients to:
•. Craft the right pitches to podcasts
•. Find the most impactful podcasts for guest appearances
•. Book guest appearances
•. Prep to be the best guest possible
•. Market every podcast guest appearance
In short, Podcast Ally finds the most impactful podcasts for its client guest appearances and gets them booked.
Founder Brigitte Lyons is a longtime veteran in the PR industry, and she launched Podcast Ally after discovering podcasts were more effective at driving leads and building relationships for clients than other media.
According to Lyons, “We consistently heard from our clients that both the conversations and the connections who came from podcast interviews were of a higher quality than the other kinds of media interviews they were giving. You can put a client on a TV interview where they have 5 minutes, at best, to share thier message, and they have to get their point across in a very pithy way. Whereas in a podcast, you have 30 minutes to an hour to have an in-depth conversation about a topic you’re incredibly passionate about with a targeted audience. It’s much more impactful for the client.”Clients work with Podcast Ally for several reasons, including:
• Leveraging already existing audiences for brand awareness
• Pitching a product or service
• On-stage speaking reps
• Networking with thought leaders, potential clients, or potential partners
• Building content that can be repurposed for social media, newsletters, blog posts, and more
According to Earfluence CEO Jason Gillikin, “Bringing Podcast Ally into the Earfluence family is a game changer. As a podcast production company, as you can imagine, we get dozens of pitches every week from potential guests and their representatives. Most pitches take the spray-and-pray approach, where we know we got the exact same email hundreds of others received as well. In seeing pitches from Podcast Ally over the years, they were doing things differently. When Brigitte shared that she was looking for a company to take her company to the next level, I jumped at the opportunity.”
Lyons will remain on board in a consulting role through March, when Gillikin will take over as CEO and will lead both the Earfluence and Podcast Ally teams.