As the popular saying goes “Expectation is the root of all heartache.”
Well, if you plan on securing podcast interviews with the expectation that they will be published immediately, you can expect some heartache.
That’s not to say that podcast episodes never go live swiftly after the interview takes place. There are exceptions, of course.
But when you begin your podcast interview journey, it is important to understand what the process actually looks like and set realistic expectations, especially if you have a launch or release planned.
In this episode of Podcast Ally, Account Lead Sam Brake Guia joins me to crunch the data we’ve collected during our 7 years of booking podcast guest appearances.
✉️ Don’t be discouraged if the host doesn’t get back to you right away
You might assume that most hosts will receive your email, look at it then and there, and decide whether or not to book you. However, the scenario is very infrequent.
Instead, a typical time between sending the pitch and getting a response is 45 days. The reality is that podcasters are unlikely to be looking at guest submissions every week.
More often than not, they record in batches, where they might record all the content for 3 – 6 months in a weeks’ time.
So if you don’t hear back right away when conducting your podcast outreach, don’t let it dampen your spirits. It might just be the timing.
Stay positive and focus on the next podcast.
⌛ A yes doesn’t always mean they’re immediately ready to record
When you receive a yes from a podcast host, it can be an exciting moment, especially if it is your first interview!
But you shouldn’t expect the interview to take place immediately. In our experience, from the date you pitch a podcast to when the interview happens, an average of two months goes by.
To put that in context, if you get an interview invitation from a podcast host on January 1st, your interview wouldn’t happen until March 1st. The good news is that this will give you ample time to prepare for your interview.
📅 Plan far in advance if you have a launch or release coming up
Once your interview has taken place, you can expect to wait another two months, on average, for the episode to go live.
But this is not always the case, and it can sometimes take much longer. Therefore, if you have a major event you’d like to get ahead of, count back 8 or 9 months. That is the LATEST you should start your outreach in order to have your interviews go live in time.
Links & Resources Mentioned in the Episode
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